Introduction –
Swiggy is India’s largest online food item ordering & delivery chain, it also tops the chart of India ‘s unicorn start-ups lists .It’s a Bangalore-based start up started in 2014, and as of now, it’s expanded to more than 100 Indian cities. Besides food delivery, the platform also provides on-demand grocery deliveries under the name Instamart, and a same-day package delivery service called Swiggy Genie.
When did Swiggy start?
Swiggy came into existence in the year 2014 when two BITS Pilani graduates, Sriharsha Majety and Nandan Reddy came up with the concept ‘Hyper-local food delivery’. They got acquainted with Rahul Jaimini, who rejuvenated this vision with principlesite.
In August 2014, it started activities by joining a couple of eateries in the city of Koramangala in Bengaluru. Following that, they started conveying food to their clients in just 40 minutes.
Introduction of founder –
Coming from a family of entrepreneurs, Sriharsha Majety had always been inspired to start his own company. Post graduating as an engineer from BITS-Pilani, Majety got his MBA from IIM-Bangalore. After a brief stint as an investment banker in London, Majety returned to India to pursue excitement again.
Education –
2008 – M sc. Physics, B.E. EEE, BITS Pilani
2011 – PGDM, Finance, IIM Calcutta
Career –
2011 – Associate, Nomura International
2013-2014 – CEO & Co-Founder, Bundl
2014 – Present CEO & Co-Founder, Swiggy
Swiggy start up –
- In January 2017, Swiggy started its cloud kitchen chain called “The Bowl Company’’.
- By 2019, over 1,000 Swiggy Access kitchens were operational, according to a TechCrunch report.
- in mid-2018, Swiggy was operational in 16 Indian cities, which increased to 500 cities in 2019, matching the scale of rival Zomato.
- In September 2019, Swiggy launched the instant pickup drop-off service Swiggy Go, allowing customers to send document or parcel deliveries.
- it rebranded Swiggy Go as Swiggy Genie. the COVID-19 pandemic, it began doorstep delivery of alcohol in the states of Jharkhand, West Bengal and Odisha.
- In January 2024, Swiggy laid off 400 employees.
- In April 2024, Swiggy converted itself into a public limited company and confidentially filed for an initial public offering
Swiggy funding –
| year | Partnership company name | Value |
| 2015 | Accel and SAIF Partners | $2 million |
| 2015 | Bessemer Venture Partners and Harmony Partners. | $15 million |
| 2017 | Prosus & Naspers | $ 80 million |
| 2018 | Prosus & Naspers | $100 million |
| 2018 | DST Global, Prosus & Naspers. | $210 million |
| 2020 | series-I round | $43 million |
By investing a $1 Billion by Naspers with the total stake of 40.6% of the whole in Swiggy, and become the largest stakeholder in Swiggy.
Swiggy Partnerships –
Swiggy has joined hands with the fastest-growing fast-food outlet, Burger King, goli Vada Pav, Cafe Coffee Day for giving delivery services.
Swiggy launched its own payment wallet ‘Swiggy Money’ in partnership with ICICI bank. The customers who don’t possess a bank account with ICICI can also avail the benefits of these services.
Swiggy has partnered with IRCTC to deliver food in stations across India.It has also partnered with Google Local Guide to facilitate customer reviews.
One half of India’s food delivery duopoly, Swiggy was launched by Nandan Reddy and Sriharsha Majety in 2014. The company expanded into general product deliveries in early 2019 under the name Swiggy Stores. In August 2020, it launched a groceries delivery platform called InstaMart.
Swiggy Most Popular Digital Campaign –
The campaign has a slogan ‘Ghar ka Khana, Saath Mein Thoda Swiggy’! The company draws this idea by observing that Indian purchasers like to supplement their home-prepared the food with some ordered dishes from Swiggy.
